SEO is of paramount significance. Your future clients would have a tough time finding your website if you don't customize it for search engines.
Search engines have a large amount of traffic, and if your website is unable to score high on the appropriate keywords, you would lose the opportunity to push this traffic to your website. This means that if the e-commerce store is losing out on traffic, revenue will still be missing.
You're going to want to correct this issue immediately. But, what are the ways to increase your e-commerce website search ranking?
We've pointed out a few tips here to help you.
1. Researching Keywords
You will need to concentrate on unique keywords relevant to your store and items to optimize your e-commerce website.
You want users to type these words into Google so they can end up on your blog. What is crucial at this stage is to pick the keywords that are appropriate to your shop, which has a high search volume but should not be too competitive or too general.
This is because a very broad or unrelated keyword can increase your bounce rate ( visitors who click on your site and then go back without having to visit any other pages ).
Instead of helping your company to increase revenue, your future clients could end up seeing one item on your website and getting something else.
2. Researching Competitors
There is a way to refine the platform, and that's by looking at what your rivals are doing? Very likely you do know who your main rivals are. By looking at their blog, you can find out what keywords they may have been targeting.
Don't forget the structure of their website, that's a smart thing, too. How did you get to their sites? How are their goods structured? Not only is it useful for travelers, good navigation and structure, but it also helps to grasp, identify and rate websites in search engines.
Adding to that, you will enter the keywords in Google that you are considering and see which pages you are looking at.
3. Website Errors Fix-Up
Such websites would not score well on search engines that have dead links, deleted pages, redundant content relative to blogs that do not have these problems.
What you need to do is go through the platform and fix these problems as soon as possible.
After that, you'll want to improve the pace of your website. The irony is that not only does Google weigh website load speed into its rating system, but consumers either don't want to wait around for yours or any site to get loaded.
If they are unable to view your site easily, they'll just go back the moment and visit someone else.
4. E-commerce Site Architecture
Once you know the right keywords to target, it’s time to put that information to action.
This starts with your site’s architecture.
Ecommerce site architecture, or structure, is how you set up your navigation, category pages, and product pages. At its core, it’s about getting the best, most relevant content in front of users and reducing the number of times they have to click to find it.
There are two “golden rules” to great site structure:
Make it simple and scalable.
No page should take more than three clicks to get to from any other page.
Use keyword research to create highly relevant page URLs and subdirectories.
5. An On-Page SEO Strategy for Ecommerce Sites
On-page SEO for eCommerce is all about making sure your keywords are in the right places. It’s just a way of ensuring Google knows exactly what your page is about.
We’re about to discuss three strategies:
On-page SEO for eCommerce category pages.
On-page SEO for eCommerce product pages.
On-page SEO for your blog content.
On-page SEO is important because it also helps you appear in other Search Engine Results Page (SERP) features.
SEMrush found that eCommerce websites should focus on reviews and images.
Find more about WooCommerce Themes.